This was one of the most challenging projects which we have undertaken in the entire corporate identity programs. Harley Davidson has a very distinctive brand presence because of the brand legacy. The brand Corporate Identity for Harley Davidson is more biker and lifestyle-oriented. FREEDOM FOR ALL- ALL FOR FREEDOM was the brand punchline which needed to be incorporated in every dealership. The look and feel are very different but have a common cord of HARLEY DAVIDSON tying the showroom together. We are certified as the architects to design and assist the network department of Harley Davidson, India. We have also designed a unique concept of a mobile showroom for Harley constructed out of shipping containers making the dealership modular and also in line with the Harley Davidson brand. This also gives the entire dealership network in India a cohesive and uniform ambiance that is very important for the brand.
We value our association with this wonderful brand.