“Honda cars is a mass premium automobile brand which wanted to ‘up’ the design quotient so as to attract better profile of customers. This was a great opportunity for us as we were asked to support the automobile major to design the showroom which will be repeated throughout the network. We designed the showroom space keeping various design elements in mind which are new age, brand specific, technology driven and of course cost effective. We also designed the showroom to have various zones viz. car display, information and customer experience, accessory display and the new car delivery. Each of the zones were flexible as well as intertwined with each other – to make the entire design cohesive. We designed and implemented the pilot showroom keeping in mind the various design elements as well as materials. We have assisted the OEM in designing dealerships pan India, keeping in mind the corporate identity of the brand and have also prepared the Indian Handbook or the Design Manual in strict compliance with the International standards. We have also prepared design documents required by each of the dealerships pan India in order to execute specifically in accordance to the Corporate Identity : hence enabling the network to be CI compliant while adapting to the local requirements. We render services for designs which are first time right hence saving on time and investments for the dealership.

This also gives the entire dealership network in India a cohesive and uniform look and feel that is very important for the brand.”