The commercial vehicles of Mercedes like the V-Class, Urban eTruck, Vision Van, etc need very functional yet beautiful facilities. The primary concept is termed as the AUTOHAUS architecture principles, incorporating various design elements and concepts for the external and the internal architecture. After undertaking an in-depth study of the corporate identity, attending a series of orientations and workshops conducted in Germany we were certified as the only architects to design and assist the network department of Daimler Commercial Vehicles. This experience was very different from the ones we had earlier from the passenger car industry. In this type of dealerships, we had to take utmost care during design so as to have an efficient workflow of large trucks and buses while keeping the brand CI and the customer experience intact.
We have adapted the international identity to suit indigenous conditions and have simultaneously adhered to the rulebook of the International corporate identity.
Our experience with Mercedes Benz Commercial Vehicles contiues to enrich our design education.
ENTIRE DEALER NETWORK
PAN GCC,MIDDLE EAST &