The brand Motoroyalle is a brain child of Mr Ajinkya Firodia of Kinetic engineering wherein a requirement of a unified space was to be created for multiple super bike brands – Norton, MV Agusta, Hyosung, SWM and FB Mondial. Each of these brands have a very strong presence in the segment they are in and have a very distinctive Corporate Identity. The most difficult task was to have a common umbrella Corporate Identity under which each of these brands can be displayed. That is when we came with the approach of a common communication / customer convenience zone with individual and distinctive display zones for each product. The most interesting part of the external CI was the use of a dynamic signage in terms of an external media wall which displays the brands housed in the showroom with only static signage being used for the brand Motoroyalle. The language of design was multiple surfaces interpreting the multiple brands to be displayed. Once our design for all showrooms pan india was appoved by Motoroyalle India, we developed detail designs for each element which can be manufacutred locally, keeping in mind the roll outs and the cost economics. We were then certified as the architects to design and assist the network department of Motoroyalle India.
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