Tata Motors Passenger cars business unit is a mass automobile brand that wanted to ‘up’ the design quotient so as to attract a better profile of customers.This was a great opportunity for us as we we were asked to support the automobile major to design the showroom that will be repeated throughout the network. We designed the showroom space keeping various design elements in mind which are new age, brand-specific, technology-driven and cost-effective. We, at present, assist the OEM in designing each and every showroom and workshop across the entire network in India, keeping in mind the important design and key elements of the showroom. This enables the network to be uniform and has a similar brand experience in every customer touchpoint.